Gatherday

Gatherday gives cash directly to event hosts. Cash distributions are a proven & measurable intervention. 165 studies in 30+ countries demonstrate their effectiveness and efficiency.
This branding aimed to create graphics and illustrations that represent trust, community, and a friendly environment.

Logo/Branding
Illustration
Digital Marketing

Much of the brand’s identity relies heavily on the logo. We explored a wide variety of styles until it was narrowed down to a mix of shapes and typography that seem to hit the mark.